Once you have picked a theme for your open house, it is time to promote it. Klyczek says there are several ways to get people to attend open houses. Here are some of the most popular:
1. Direct mail: Target direct mailings to the people you think would most benefit from your products – like those who are 65+. This can help you reach people who may have never even heard of your business.
2. Newspaper and TV ads: Consider offering a “freebie” or promotion in a TV or newspaper ad. For example, you could offer a free hearing test at the open house to anyone who mentions the ad.
3. Social media: Seniors are increasingly turning to social media for information. Create a Facebook event and invite your existing customers and fans. They may share it with friends who they believe could benefit from your services.
Klyzcek says that when done well, you can sell more during one open house than you normally would in one or two months. But aside from sales, they can help you position yourself as a knowledge leader in your community. By providing the public with information, you are showing them that you can be trusted to take care of their hearing issues.
“Open houses are worth the time and effort because they motivate the owner, personnel, and patients to think outside the box,” he says.
By providing the public with information, you are showing them that you can be trusted to take care of their hearing issues.